Sunday, October 20, 2013

Ad Comps: Clorox Toilet Wand

Getting my Don Draper on delving into the world of advertising.

Our class was assigned random household products (via drawing from a hat) and my product was the Clorox Toilet Wand. From there we had to draw up 12 Ad Comp boards for a quick TV spot. This assignment focused on telling a story through these aspects of advertisement: humor, quality of product, sex appeal, or celebrity endorsement.

So for a potty product--- I think smiles and customer satisfaction would make a sale. I wanted to do a cute little narrative about some bathroom bacteria.


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